PLAIN 2017 Conference Program
(September 2017 - FINAL)

pdfFull version / Vollversion (PDF)

Thursday / Donnerstag September 21

14:00 -16:30     Workshops
Conference Venue RESOWI-Zentrum, Universitätsstraße 15, 8010 Graz
Improve Communication - Improve Customer Relationships (
Lecture Hall 15.01 ), (3 units, in English, view abstract)  
02. Marie ANTAYA: Teaching Plain Language - Are you a trainer or performance consultant?  
(Lecture Hall 15.02), (3 units, in English, view abstract)
03. Charlene HAYKEL: Reducing information overload as part of plain language measures  (L
ecture Hall 15.03 ), (3 units, in English, view abstract)

20:00 Reception of the Mayor of Graz:Hauptplatz 1, 8010 Graz

Friday / Freitag September 22

Conference Venue RESOWI-Zentrum, Universitätsstraße 15, 8010 Graz

08:00-10:00    Registration

Lecture Hall / Hörsaal 15.03, RESOWI-Centre

Dr. Neil JAMES
(PLAIN International)  
(in English - Translation provided)
Univ.-Prof. Dr. Mag. Markus STEPPAN (Head of the Institute of Foundations of Law, Law Faculty of Graz University)
(in German - Translation provided)
Univ. Dr. Prof.i.R. Dr. Rudolf MUHR (Organizing  committee)
(in English - Translation service provided)

09.45-12.15 Plenary sessions / Plenumssitzungen:

09:45-10:45 PLENARY SESSION 1 / PLENUM 1:
Lecture Hall / Hörsaal 15.03, RESOWI-Centre

Chair: Neil James 
04. Keynote 1: Ingelin KILLENGREEN: Plain Language work in Norway (in English - Translation service provided, view abstract)
05. Keynote 2: Robert WALLER: Plain language and information design: an essential partnership (in English - Translation service provided, view abstract)

10.45-11.15 Coffee Break

11:15-12:15 PLENARY SESSION 2 / PLENUM 2:
Lecture Hall / Hörsaal 15.03, RESOWI-Centre

Chair: Neil James

06. Keynote 3:
Gry NERGÅRD: Plain Language in the Norwegian financial sector (in English - Translation provided, view abstract)
07. Keynote 4: Claudia POBLETE: PL and government administration: Spanish speaking initiative
(in English - Translation provided, view abstract)

12.30-13.30 LUNCH

13.30-15.30 Friday afternoon / Freitag Nachmittag: Parallel sessions 1

SESSION 1: Theory of Plain Language 1.1 /Theorie der Klarsprache 1.1
Chair: David DALY
Lecture Hall / Hörsaal HS 15.03

08. Neil JAMES: Worst words: are they getting worse? (in English, view abstract)
09. Karin HANSSON: Universal Plain Language – from Sweden to West and East Africa
(in English, view abstract)
10. Kate Harrison WHITESIDE: The solution to persuading sceptics—training
(in English, view abstract)
11. Rosa Margarita GALAN VELEZ: Seven ways to avoid technical words in a digital era
(in English, view abstract)

13:30-15:30 SESSION 2: Plain Language country reports / Länderberichte
Lecture Hall / Hörsaal HS 15.04.
Chair: Robert LINSKY
12. Claire O´RIORDAN: Using Plain English to improve customer relations in Irelandspublic services (in English, view abstract)
13. Grzegorz ZARECZNY: Plain Polish - a successful project (in English, view abstract)
14. Benedikt LUTZ: From “bürgernah” to “Leichte Sprache: Approaches to plain language in Germanspeaking countries (in English or German, view abstract)
15. Vera GERGELY: Introducing plain language in Hungary (in English, view abstract)

13:30-15:00 Session 3: Plain Language and design/ Klarsprache und Design
Lecture Hall / Hörsaal HS 15.02.

16.  Christine SMITH: Clarity by Design (in English, view abstract)
17.  Sejal PATEL / Susan KLEIMANN: Balancing Information Design with Organizational Constraints inFannie Mae
(in English, view abstract)
18.  Bente KARMANN TRANBERG: Tax and Plain-language - guiding citizens to information, understanding and mastering of the digital tax-system
(in English, view abstract)

13:30-15:30 SESSION 4: Plain Language and Immigration / Klarsprache und Immigration
Lecture Hall / Hörsaal HS 15.01.
Chair: Anki MATTSON
19.    Alexander TOKAREV: "Refugees welcome” -The Impact ofLiving Plain Language in North-Rhine-Westphalia (Germany) (in German, view abstract)
20.    Chiara FIORAVANTI / Francesco ROMANO: Aproposal for tools and methods to increase the use of plain language in administrative procedures about immigration
(in English, view abstract)

13:30-14:30 SESSION 5: Plain Language and training / Klarsprache und Ausbildung
Seminar room / Seminarraum LS 15.03
Chair: Susan KLEIMANN
21. Peter WALTON: The Plain Language Certificate Program –one of the world’s only university programs in English Plain Language (in German, view abstract)
22. Frances GORDON: How to localise Plain Language training programmes in diverse cultures and languages (in English, view abstract) cancelled


15.30-16.00 Coffee Break

16.00-17.30 Friday afternoon / Freitag Nachmittag: Parallel sessions 2

16:00-17:30 SESSION 1 cont.: Theory of Plain Language 1.2 /Theorie der Klarsprache 1.2
Lecture Hall / Hörsaal HS 15.03
Chair: Marlene PEINHOPF

23. Kathryn CATANIA | Katherine SPIVEY: The Ups and Downs of Promoting Plain Language: Updatesfrom the U.S. Plain Language Action and Information Network (in English, view abstract)
24. Frances GORDON: Plain language practitioners need to learn about modular content - luckily wehave a headstart
(in English, view abstract) cancelled
25. Shelly DAVIES: Plain isn't bland! Making plain language more appealing!
(in English, view abstract)

16:00-17:30 SESSION 6: PL and Business / Klarsprache und Wirtschaft
Lecture Hall / Hörsaal HS 15.04
Chair: Miguel MARTINHO

26. Sara RÖSARE: To make Plain Language a part of your tone-of-voice – experiences from a Swedish insurance company (in English, view abstract)
27. Anne-Marie CHISNALL: Empowering you — making the most of your untapped business intelligence (in English, view abstract)
28. Cathy BASTERFIELD: Who is my Customer? (in English, view abstract)

16:00-17:30 SESSION 7: PL Software / Klarsprache Software
Seminar room LS 15.01 / Seminarraum LS 15.03
Chair: Benedict LUTZ

29. Oliver HAUG: Einfache Sprache in einer komplexen Welt: Erfolgsfaktor Verständlichkeit / TEXTLAB Software for corporate language improvement
(in German, view abstract)
30. Wolfgang KAHLIG: The visualisation of complex legal matters via computer – The Austrian tenancy law as an example
(in German, view abstract)

Lecture Hall / Hörsaal HS 15.01
31. Anki MATTSON / Alexander TOKAREV / Margrethe KVARENES / Vera GERGELY / Claudia Poblete OLMEDO:
Are Plain Language techniques applicable across languages? A panel to compare and discuss different approaches to Plain Language
(in English, view abstract)

Lecture Hall / Hörsaal HS 15.02
32. Tetiana TSYGANKOVA / Helena HAAPIO / Marika SALO: Communicating contracts more effectively (view abstract)

17:30 - 19:00 PLAIN Association annual general meeting (AGM) / Generalversammlung der PLAIN Association
Lecture Hall / Hörsaal HS 15.01

Chair: Neil JAMES

Schlossberg / Castle Hill

33. Joseph KIMBLE: KEY NOTE: 
Myths and Misconceptions About Plain Language: A 30-Year Collection (in English, view abstract)

Saturday / Samstag September 23

Conference Venue RESOWI-Zentrum, Universitätsstraße 15, 8010 Graz

08:00-10:00    Registration

08:00 - 09:00  CLARITY member meeting / Treffen der Mitglieder von CLARITY
Lecture Hall / Hörsaal HS 15.02

09.00-10.30 Saturday morning / Samstag Vormittag: Plenary session / Plenumssitzung

09:00-10:30 PLENARY SESSION 3 / Plenum 3:
Lecture Hall / Hörsaal 15.03, RESOWI-Centre

Chair: Rudolf MUHR 
34. Key Note: Markus NUSSBAUMER: Verständliche Gesetze: Wozu, für wen, mit welchen Mitteln und in welchem Verfahren? / Comprehensible laws: What for? Whom for? Achieved by what means and which methods? (in German - Translation service provided, view abstract)
35. Key Note: Peter BYDLINSKI: Die Neufassung des österreichischen Code Civil – ABGB / Rewriting the Austrian Code Civil – ABGB (in German - Translation service provided, view abstract)
36. Key Note: Christiane MAAß: Verständlichkeit durch Leichte Sprache in Justiz und Verwaltung / The German Easy to Read Concept „Leichte Sprache“ in legal communication (in German – Translation service provided, view abstract)

10.30-11.00 Coffee Break

11.00-12.30 Saturday morning parallel sessions

11:00-12:30 SESSION 8.1: PL and law 1 / Klarsprache und Recht 1
Lecture Hall / Hörsaal HS 15.03
Chair: Joe KIMBLE

37. John F. WILSON: Clear Laws for small countries  (in English, view abstract)
38. Josiah FISK: We Don’t Want to Write It, You Don’t Want to Read It: The Quest to Find Business Value in Legally Required Customer Letters (in English, view abstract)
39. Angela RAE: Drafting by committee: challenges when litigation documents are prepared by large groups of lawyers (in English, view abstract)

11:00-12:30 SESSION 9 PL evaluation / Evaluation von Klarsprache
Lecture Hall / Hörsaal HS 15.04
Chair: Claire O'RIORDAN

40. Neil JAMES / Susan KLEIMANN: Will it work? Evaluating Plain Language communication (view abstract)
41. Heidi BUNÆS EKLUND: User involvement and impact measurement – two sides of the same coin? (view abstract)
42. Sanja K. SKAAR: Measuring the effects of Plain Language work – Success stories from Norway (view abstract)

11:00-12:30 SESSION 10 PL success stories / Klarsprache Erfolgsgeschichten
Lecture Hall / Hörsaal HS 15.02
Chair: Claudia POBLETE
43. Rudolf MUHR / Marlene PEINHOPF: Clear language in the kindergarten - Improving customer satisfaction in the public domain (in English, view abstract)
44. Annasara JAENSSON: Introducing a new grant to new target groups – experiences from inside The Swedish National Board of Student Aid (in English, view abstract)
45. Elsa CASTRO: Social Security – Using Plain Language to promote the exercise of citizenship (in English, view abstract)

11:00-12:30 SESSION 11 PL  Author Talks / Buchpräsentationen
Lecture Hall / Hörsaal HS 15.01

46. Anki MATTSON / Sara RÖSARE: Mission: Revision. A book about improving texts written by others (in English, view abstract)
47. David DALY / Gertrude DALY: Plain English for Doctors and Other Medical Scientists (in English, view abstract)
48. Marie ANTAYA: Eclectic Writing Series - Author Submission (in English, view abstract)

Seminar room / Seminarraum LS 15.03
Chair: Robert WALLER

49. Robert WALLER / Helena HAAPIO / Stefania PASSERA / Jenny WALLER:
Simplifying business contracts: language and design working together (view abstract)

Seminar room / Seminarraum LS 15.02
Chair: Jana GOLDMANN

50. Jana GOLDMANN / Peter WEST / Micheal FRENCH SMITH:
Plain Science (in English, view abstract)

LUNCH 12.30-13.30

13.30-15.00 Saturday afternoon parallel sessions 1

13:30-15:00 SESSION 8.2 PL and law 2 / Klarsprache und Recht 2
Lecture Hall / Hörsaal HS 15.03
Chair: John F. WILSON
51. Margrethe KVARENES: In awe of the law – legal rewriting from a language expert‘s perspective (in English, view abstract)
52. Günther SCHEFBECK: Legal Language and Legal Taxonomy - Experiences and Requirements (in English, view abstract)
53. Aino PIEHL: A Plain Language website for legal Drafters (in English, view abstract)

13:30-15:00 SESSION 12 PL and medicine / Klarsprache und Medizin
Lecture Hall / Hörsaal HS 15.04
Chair: Karin HANSSON

54. Karel VAN DER WAARDE: Plain Language in health: Can understandable information improve the use of medicines by patients? (in English, view abstract)
55. Beate WIEGARD / Beate ZSCHORLICH: “Head lice: Nothing to be ashamed of” – Evidence-based health information for hard-to-reach target groups (in English, view abstract)
56. Sarah LANE / Tara DROOG: Men’s Cancer Prevention and Health Literacy (in English, view abstract)

13:30-15:00 SESSION 13 Easy language / Einfache Sprache
Lecture Hall / Hörsaal HS 15.02
Chair: Christian MAAß

57. Thomas SCHINDLER et. al.: An important new lay language document: Lay summaries of clinical study results (in German, view abstract)
58. Alexander TOKAREV: How to Make Reading Fun – An Appeal for Using Plain Language - News in Language Education (in English, view abstract)
59. Walburga FRÖHLICH: Capito Leicht Lesen – aus der Praxis für die Praxis / Capito – easy to read. Practical experiences (in German, view abstract)

13:30-15:00 SESSION 14 Linguistic aspects of PL / Linguistische Aspekte der Klarsprache
Lecture Hall / Hörsaal HS 15.01
Chair: Jana GOLDMAN

60. Ingrid OLSSON: He or she or hen – the birth and establishing of a gender neutral pronoun in Swedish (in English, view abstract)
61. Joanna M. RICHARDSON: Gender Neutral Pronouns in English: Is Singular They Here to Stay?
(in English, view abstract)
62. Víctor GONZÁLEZ-RUIZ: The excess of nouns in legal texts and its impact on comprehensibility: the case of Spanish legal translations
(in English, view abstract)

15.00-15.30 Coffee Break

15.30-16.30 Saturday afternoon: Closing session
Lecture Hall / Hörsaal HS 15.03
Chairs: Neil JAMES / Rudolf MUHR / Marlene PEINHOPF

63. KEY NOTE: Miguel MARTINHO: Plain Language in the public sector: first findings of an international survey (in English, view abstract)
64. Farewell address by the organizing committee / Verabschiedung durch das Organisationskommitee

Social program/Rahmenprogramm: Saturday evening / Samstag Abend
Guided tour through the old town of Graz (in English / German)

Sunday / Sonntag September 24
TRIP to Weinstraße / Styrian Wine Road


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